‘More customisable!’ Twitter launches subscription service to allow US users to edit posts

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Social media giant Twitter revealed its new subscription service, which has completed successful trial runs in Australia and Canada, will be introduced for users in America and New Zealand. A Twitter spokesperson said: “We’ve been listening to and learning from the most passionate and vocal people on Twitter as to what will make their experience more customizable, more frictionless, and simply put – better.”

The service, known as ‘Twitter Blue’, was unveiled on the subscription service’s own Twitter account.

“It’s time to flex those Twitter fingers and take it to the next level,” the post read.

“Twitter Blue is now available for subscription in the US, New Zealand, Canada, and Australia on iOS, Android, and web.”

Attached to the post was a 42-second video, which featured American comedian Megan Stalter and content creator @Bomanizer.

The video claims: “Twitter Blue is a premium subscription with features like: bookmark folders, ad-free articles and undo tweets.”

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To access the premium service, users will have to pay $2.99 a month – which equates to £2.20 over the same period.

While users will be able to edit their social media posts, the Telegraph reports those hoping to change a post can only do so for up to 30-seconds after they press upload.

The British broadsheet also added American-based users will benefit from ad-free news on websites including the Washington Post and the Atlantic.

Other features are said to include being able to upload videos of up to ten minutes.

Active accounts without the ‘Twitter Blue’ subscription will also be able to upload video footage but only for the reduced time frame of two minutes or less.

According to the Telegraph’s report, Twitter opted to offer the subscription service after struggling with slower user growth as competition continues with other social media platforms, including Tiktok.

Data collated by Data Reportal found advertisers could reach 436.4million users on Twitter in October 2021.

In comparison, the same website claims Facebook has 2.9billion active monthly users and TikTok has 1billion across the same period.

Twitter also started testing the so-called ‘Spaces’ feature last year.

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The feature, which is said to have been tested in an attempt to stop users leaving for the Clubhouse app, allows users to create live “audio rooms”.

Despite these moves, the social media giant, created 15-years-ago in 2006, derives much of its income from advertising.

But following changes made to Apple’s privacy policies, it has reportedly become much harder for apps to collect data and target advertisements.

A recent survey found Facebook, YouTube, Twitter and Snapchat lost an estimated $10billion (£7.4billion) in revenues following the move.

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