A royal commentator has claimed that Meghan Markle’s 40×40 project has “bombed”, with little evidence of it on social media since her birthday.
Announced as part of Meghan’s 40th birthday celebrations, the initiative aimed to have 40 celebrity women offering 40 minutes of their time to other women who want to get back into work.
The hashtag ‘#40×40’ was set up on social media and merchandise was reportedly sent to some of the women said to be involved in the scheme.
A number of high-profile celebrities pledged their support to the project along with female business owners across Instagram.
And, despite several female business leaders actively going about helping others return to work, one royal fan has suggested that the idea has flopped.
Someone calling themselves Murky Meg – who boasts more than 80,000 subscribers on YouTube ‒ claimed: “It’s completely bombed. There was a hashtag ‘#40×40’, if you look on Instagram, there’s very little movement since Meghan’s birthday.
“Apparently, Meghan thought all these celebrities that she has sent out this merch to – and influencers – would wear the shirts on Instagram, and basically flood it with the hashtags and effectively advertise the merchandise.
“This didn’t happen. Instagram was not flooded with all this merchandise at all.”
The YouTuber did admit there was a hive of activity around the project's launch and there have been numerous female business owners who have put into practice helping women return to work.
Announcing the scheme, the Duchess of Sussex stressed the importance of helping women around the world who had left work, largely as a result of the Covid-19 pandemic.
Meghan said: “I believe mentorship is one way to help women regain confidence and rebuild their economic strength”.
It comes after Meghan and her husband Prince Harry were apparently not invited to former US President Barack Obama's 60th birthday.
Royal expert Angela Levin suggested that the couple “won’t get over” the supposed snub.
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