Morrisons is limiting sales of products in high demand, in the wake of panic buying during the coronavirus outbreak.
The supermarket is now increasing the amount of stock being sent to shops from warehouses and extending its home delivery service.
It said in a statement: “We’re introducing temporary purchase limits on products where there is high demand, so they remain available for longer for more customers to buy.
“Cleaning in our stores is being increased throughout the day to ensure high standards of food safety and store cleanliness are maintained.
“We are following guidance provided by the government, working closely with our suppliers and ensuring we collectively do everything possible to help the country in these challenging times.”
Supermarkets yesterday urged shoppers not to buy more than they need amid fears of stockpiling.
In a joint letter, UK retailers reminded customers to be considerate in their shopping.
It reads: "We know that many of you are worried about the spread of coronavirus (Covid-19).
"We want to let you know that we are doing everything we can so that you and your families have the food and essentials you need."
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The letter added: "But we need your help too. We would ask everyone to be considerate in the way they shop.
"We understand your concerns, but buying more than is needed can sometimes mean that others will be left without.
"There is enough for everyone if we all work together. Together we can make sure we are looking out for family, friends, neighbours.
"Together we will care for those around us and those who are elderly, vulnerable or choosing to remain at home."
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Sainsbury's boss Mike Coupe said in an email to customers: "There are gaps on shelves because of increased demand, but we have new stock arriving regularly and we're doing our best to keep shelves stocked."
He added: "Please think before you buy and only buy what you and your family need."
The disease has claimed 35 lives in the UK, with nearly 1,400 cases.
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