Amazon is set to open its first checkout-free supermarket in the UK in posh Notting Hill, according to a leaked plan.
The US giant is said to be close to agreeing a deal on the 20,000 sq ft area in west London with developers Enstar Capital.
And in an attack on traditional shops, it will allow shoppers to walk out without paying via hundreds of cameras, sensors and a smartphone app which will automatically take payment.
An Instagram post which was later deleted read: “The first Amazon store in the UK is coming soon and it's coming to our site on NHG.”
It is believed Amazon could open the London site as soon as this summer with Morrisons as a potential supplier to its UK shops.
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Billionaire founder Jeff Bezos has previously said it was “very interested” in having a presence on high streets.
Amazon and Enstar Capital, cofounded by the entrepreneur Simon Lyons, declined to comment.
Tesco opened its first cashless store in central London last month, with only one manned till for the likes of booze and ciggies.
Steven Blair, Tesco's convenience boss, said: "Using your mobile device you select some products, put them into your basket on your device and then just walk out of the store.
"The feedback is very good on it but it's super early.”
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Sainsbury’s trialled the country’s first till-free outlet but abandoned it as its customer were “not ready” for it.
As spokesman added: “Take-up was not as we had expected and it’s clear that not all our customers are ready for a totally till-free store.”
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