Polling guru John Curtice exposes two-point strategy helping Truss keep lead over Sunak

Polling guru John Curtice exposes Liz Truss two-point strategy

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Polling expert Sir John Curtice said Liz Truss’ refusal to change her message has been key in holding a lead over rival Rishi Sunak. Ms Truss has repeatedly come out on top in polls conducted among Conservative Party members. A recent YouGov survey found that 66 percent of grassroots party members back the Foreign Secretary.

Speaking to GB News, Sir John said Ms Truss “has proved to be the more adept politician” in the leadership campaign.

He claimed that she has held a “very clear, consistent message” in the face of numerous crises. 

The politics professor noted that Ms Truss had done “virtually nothing” to respond directly to the cost of living crisis – but that this had in fact helped her among Tory voters. 

He added: “The cost of living crisis has come to completely dominate this campaign.

“But she has kept to her strap line of tax cuts, not handouts.”

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He continued: “That has been a very clear, consistent message.

“It shows a difference to Rishi Sunak, and she has stuck to her guns.”

Sir John compared the slogans on tax cuts to previous winning election slogans like ‘Get Brexit Done’ or ‘Take Back Control’.

The leading professor, based at the University of Strathclyde, told GB News that Mr Sunak “has never had a strapline that summarizes his message”.

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He noted: “He has changed his message in the wake of the cost of living crisis.

“Rishi Sunak’s arguments tend to be somewhat more nuanced, he is somewhat to the left of Ms Truss and he has more subtle positions.”

Speaking earlier to the Times, Sir John said the foreign secretary “would have to foul up in some spectacular fashion” for her rival Mr Sunak to enter Downing Street.


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He told The Times: “There’s a five percent chance that Sunak could win it. Something would have to happen.

“Truss would have to foul up in some spectacular fashion. Even then it might be too late.”

Meanwhile, on Thursday the Institute for Fiscal Studies (IFS) warned that the large tax cuts promised by both Mr Sunak and Ms Truss are “unrealistic” in the midst of the crisis.

The IFS’s warning comes as consumer prices continue to soar while inflation hit 10.1 percent in July.


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