Democrats are playing small-ball to target voters in swing states

During this week’s Republican National Convention, Joe Biden didn’t travel as much for in-person counter-programming as his opponent did last week. While President Trump held multiple events in multiple states during the Democratic National Convention, Biden did a round of television interviews, and his running mate, Kamala Harris, gave a speech. With national attention focused on the RNC, Hurricane Laura, wildfires, COVID-19 and riots in Kenosha, Wis., the Democratic National Committee attempted to push personal stories at the local level, a strategy it intends to pursue through November’s election.

In events set up by state Democratic parties in coordination with the Biden campaign and the DNC, a number of activists and local officials who spoke at the convention continued to push for Biden and attempt to outline what they see as the failures of the Trump administration. With Trump and Biden set to dominate national headlines, the Democrats are also mounting a small-ball game plan aimed at winning favorable local coverage in key states.

Many of the messages are directed at health care. Between the White House’s response to the coronavirus pandemic and its attempt to repeal the Affordable Care Act, much of the messaging is on health care, a key issue that helped Democrats take back the House of Representatives in 2018.

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