Finances Remain Top of Mind for the American Voter

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Still, Lin said, “if there’s a silver lining to this pandemic, it’s that people will hopefully pay more attention to improving their money management habits, prioritizing savings, not spending beyond their means and preparing for the unimaginable. We’ve seen that the pandemic is redefining what Americans feel they need to spend money on, and it has affected how many Americans track and plan their finances.”

“For instance, 78 percent of consumers said they developed a new personal finance habit during the pandemic, like keeping a budget, that they’re planning to continue once COVID-19 subsides, which we see as a great start,” Lin said. “These good habits will be increasingly important as we head into the holiday season which is typically a bigger spending moment for many Americans.”

In light of these findings and Credit Karma’s mission of financial progress, the company has launched a Voter Roadmap initiative in partnership with VoteAmerica. “We firmly believe financial progress is directly tied to civic progress,” Lin said. “[The] initiative that will leverage our platform to help our more than 90 million members in the U.S. register to vote and create a voting plan.”

On the Voter Roadmap, Credit Karma members are guided to register to vote and make a plan for the 2020 election.

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